Resham T ShewakramaniFeb 10, 20202 minPersonalisation in Email Cont.If you checked out my previous post, you will know I spoke about personalisation in emails and the various elements within an email you...
Resham T ShewakramaniJan 21, 20201 minPersonalisation in EmailOne of the first thing that a company personalises is addressing the subscriber with their first name (if they have it in their data of...
Resham T ShewakramaniJul 16, 20192 min5 Email Myths that are Hurting your Email MarketingWe all know (or we should by now) that email marketing provides the best ROI amongst all channels. As a result, while everyone wants to...
Resham T ShewakramaniMay 17, 20172 min5 Emails Retailers Should be Sendingf you’re a retailer, online or offline, you really should be sending emails to your customers. Think about it, you have all this data!...
Resham T ShewakramaniApr 5, 20172 minWant to grow your email list? Here are 7 ways on how to!In our previous blog post we spoke about why you should grow your database organically rather than buying or renting data. The question...
Resham T ShewakramaniMar 22, 20171 minData: To Buy or Not to BuyAt Laasiki, we love the power of email marketing. We believe it’s one of the best tools that companies can use to boost the impact of...
Resham T ShewakramaniJan 27, 20172 minWhy Email is a Good IdeaHaving spent over 3 years in the email industry, I’ve learnt that at times, companies don’t realise the impact email can have on their...