Digital Marketing | Social Media | Brand Optimisation

If you checked out my previous post, you will know I spoke about personalisation in emails and the various elements within an email you...

One of the first thing that a company personalises is addressing the subscriber with their first name (if they have it in their data of...

We all know (or we should by now) that email marketing provides the best ROI amongst all channels. As a result, while everyone wants to...

f you’re a retailer, online or offline, you really should be sending emails to your customers. Think about it, you have all this data!...

In our previous blog post we spoke about why you should grow your database organically rather than buying or renting data. The question...

At Laasiki, we love the power of email marketing. We believe it’s one of the best tools that companies can use to boost the impact of...

Having spent over 3 years in the email industry, I’ve learnt that at times, companies don’t realise the impact email can have on their...