Social media has grown immensely in the last ten years and has now become a central part of our lives. Especially so with millennials. They eat, drink, and pretty much breathe social media! 

Taking that into consideration, a lot of companies have had to incorporate social media into their marketing strategies. Definitely helps graduates get more jobs too ;)  

When used correctly and effectively, social media can really help boost sales, improve customer experience, and help businesses build their brand identity. 

It’s easy to get confused about where to start. You can easily find yourself drowning in all the options available. Our thoughts? If you have to pick one social network to start off with, it really should be Facebook. Here’s why:

1. Over a Billion Daily Active Users

Need we say more? 

2. Targeted Ads

You can advertise your page to those who are most likely to convert into leads and/or consumers. Facebook allows you to pick your audience based on gender, age, location, and other interests. 

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3. Engagement & Resolve Customer Issues

Facebook is the best tool to engage with your audience, find out their likes and dislikes, here their feedback, and resolve customer issues. It might seem counterproductive if customers are complaining and ranting about services or products, but when your audience sees how you deal with it, it could work in your favour. It’s the perfect way to build your brand name and identity. With some humour, people could actually end up smiling post your response. Have a look at this great example by Tesco. We couldn’t help but smile. 

4. Increase Traffic 

A Facebook page means you can easily direct your audience to your website thereby boosting your site traffic. By doing this, your visitors are more likely to explore other areas of your website and appreciate other products or services you have to offer. 

5. Learn About Your Audience 

While you might already know who your target audience is, Facebook Insights allows you to take it that next step further. You can analyse and review what sort of content your subscribers like, what they don’t, where they live, and your reach.

The above are just a few good reasons why you need to be on Facebook. So if you have not created your Facebook page yet, it’s about time you do!

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