(Guest Blog Post by Riya Pagarani)
In October of 2000, Google changed the marketing world forever when it introduced its self-service advertising programme, and today it has become one of the most vital parts of an online business.
With the marketing world changing so rapidly, benefitting from the numerous searches made on Google daily is a great idea for advertisers. There’s no better way to start than with signing up to use Google Ads.
Firstly, let’s delve into what Google Ads are. Google Ads is simply a pay-per-click service which allows you to create and run advertisements for your business, which are then displayed in various forms.
Using the right keywords and knowing your target audience are vital in order to reach the people who have an interest in your products and/or services. Advertisers bid on keywords and the winners of that bid are places at the top of search page results, on YouTube videos or relevant websites depending on the type of ad (search, display or video).
Over time, Google Ads will help you analyse and improve those ads so your business can reach more people. Additionally, no matter the size of your business or the resources available to you, you can tailor ads to suit your budget to stay within your monthly cap or even pause/stop ad spending at any time.
But how useful is this for your business?
Here are 4 reasons your business should use Google Ads:
1. It’s Flexible
There are customisable options for campaign to suit your particular needs. For example Google Ads can be used for: specific keyword matches, Ad extensions (images, contact info, links, etc), narrowing your audience to only the people who are interested in your service and/or products and access to non-search sites like YouTube.
2. It’s More Engaging
Along the way Google noticed than product-listing ads and in-video ads on YouTube get more clicks from users. These engaging ads mean more revenue for Google, and advertisers as well because of new ad formats and extensions.
3. You Can Control Advertising Costs
Something really unique about google ads is that you can set a maximum cost per day for you campaign. This allows you to budget your campaign accordingly without the worry of going over budget.
4. It Helps You Beat Your Competitors
According to recent data, 80% of search results now contain Google Ads. This shows that more and more advertisers are making use of this service so the only way to beat them is to join them.
So to answer the main question, Google Ads are definitely worth it, and I think it’s certainly something businesses of any size should consider.
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