Social Media covers a variety of platforms and here are a few campaigns that have managed to make the most of these channels to push out their campaigns.
1. Casper Sleep Channel
Apart from using the usual Facebook, Instagram, & Twitter to push their campaign, Casper have also used YouTube and Spotify to share their Casper Sleep Channel where they host multiple episodes and bites of sounds and stories to help you drift off to bed and sleep better.
Why this works? To begin with, they are reaching users on multiple platforms, as not everyone is on all, but they have also found a distinctive way to stand out from their competitors and add value through content that helps people feel rested and lead better lives.
2. Boots UK - #LetsFeelGood
Wanting to tackle body image issues, Boots wants women to feel comfortable in their own body this summer. What Boots has managed to do in this campaign is portray woman who are not a size 0 and show how they feel comfortable in their own body and own it. The added touch of skinnier women giving the ‘real’ women a look of admiration further reinforces the notion that everyone, irrespective of their size or figure can feel and look good!
3. British Airways - Made by Britain
With concerns over Brexit, this campaign manages to bring about a sense of pride for the British. This campaign was launched to celebrate their 100 years of flying and included Britain’s famous celebrities. The inclusion of British celebrities and the message at the end of ‘We love you Britain, you make us who we are’ strengthens the message of ‘Made by Britain’. It makes British citizens feel proud and a sense of importance by suggesting they had a role to play in the success of British Airways.
4. It’s not stock, it’s Shutterstock
Shutterstock’s aim is for users to change the way they think about Shutterstock. The message here is that it’s not just a hub of visuals and photos, it’s about discovering content that is fun and can provide inspiration and stir feelings. This campaign also aims at recognising those professionals who supply only the highest quality of content.
The implementation of the campaigns shows how a single image can imply various messages and be used for multiple purposes thereby reinforcing the message of their content being more than just photos.
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