When it comes to marketing, there tends to be no limit in how much one can spend. It can be as little as a pound a day or as big as £10,000 a day.
The struggle with more traditional means of marketing (TV, newspapers, billboards) are that you can’t get accurate numbers that let you know how many people saw your advert.
Digital marketing is different. You pretty much have access to these numbers from the moment your campaign is launched. Social media websites and platforms to run PPC ads will give you estimations on views and clicks before starting your campaign based around your budget.
This is one of the reasons why I always push for digital marketing – apart from the fact that it’s my bread and butter – is that you roughly know what to expect from the money you put in.
Now while digital marketing does give you figures so you can calculate your return on investment, a question I get asked is how long until I see some sales
The answer here is simple: it depends.
The question here to ask yourself is what is the objective you’re trying to achieve and what are your key performance indicators?
Not all digital marketing channels have an objective of sales. Of course, the idea is to helps sales at the end of the day, but if you don’t have an eCommerce store for example, where visitors can shop online, then really the objective of your online campaign is to generate awareness, let people know where your store is located, or what is available at your store.
When you do have an online store, it’s quite easy to track your sales, however, if you don’t, then digital marketing does help with boosting brand awareness and engagement.
With an online store, tracking your expenditure alongside your sales is quite easy to do. How much of an increase you can expect is all dependent on the content you push out, and how much you spend. So, I won’t be able to tell you that a spend of X amount will get you an increase of X% in sales.
If you end up with highly engaging content and are constantly getting new products to push out, then you’ll definitely see a correlation between your sales and online activity. However, if you don’t utilise the channels, don’t target appropriately, or don’t understand your customer to begin with, then seeing results will be difficult.
Sometimes it can also depend on the industry you’re in. If you’re a brand that caters to a younger generation, then you’re likely to make progress with Instagram. If you cater to an older generation then perhaps Instagram may not be the best digital channel to use and PPC campaigns or display ads might work better.
I hope the above helps clarify things a bit better on the returns to expect with digital marketing but feel free to get in touch if you have any specific questions!
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